Month: December 2014

Tips for Organizing a Volunteer Day

This week, we talked with Tom Branch, the Vice Chair of the Friends of Frazier-Rowe Park. His Friends group had an incredibly successful year of volunteer days, and we wanted to share his secrets with you 🙂 Below are the main take-aways from our convo, but if you’ve got time to read a more in-depth account of what makes their days so great, then continue reading!

Tips for a great volunteer workday:

  • Recruit volunteers by reaching out to local community groups and churches.
  • Utilize Park Pride resources for a successful workday – John Ahern, Volunteer Manager (, is always on-hand for advice, connections, and tools.
  • Maintain consistency in volunteer day dates – pick a day weekly, monthly, quarterly (whatever!), and stick to it.
  • Have a few Volunteer Leaders from the Friends group at each workday to train, supervise, and keep groups motivated!
  • Match appropriate jobs to your volunteers – consider an individual’s strength and skills when asking them to perform a task. The workday needs to be fun for them to keep them coming back!
  • Provide refreshments! – Not a hard and fast rule, if you make people comfortable while they’re working, they’re more likely to come back.
Frazier Rowe 4


Still with us? Great! Read on for more detailed information from Tom about Frazier-Rowe Park and their volunteer program:

Can you give us a little background on Frazier-Rowe Park?

The park land that would become Frazier-Rowe Park was purchased by DeKalb County in 2010. From September 2011 through August 2012, community members met several times to discuss possible plans for the property. At that time the property, which was completely covered in trees, was severely overgrown with invasive plants. English Ivy covered the trees in some areas of the park, and privet had spread throughout. Large amounts of trash, including tires, had been dumped there. In other words, it was a real mess. The park could not be used or enjoyed until the invasive plants and trash were under control, so the Friends of Frazier-Rowe Park started having community workdays in February, 2013.

How did you recruit volunteers?

I started by creating an email list to publicize the workdays with people who I knew from the community. We promoted workdays to a local Boy Scout troop and  the largest local church. There was a lot of interest from both church members and the Scouts.  By building interest and the email list, we had over 50 volunteers for our first couple of workdays.

Frazier Rowe 2

How have you maintained momentum?

Since then, we have had a workday on the second Saturday of each month, except for July, August and September, which we skip because of the heat and insect issues, and January, which we skip because of cold weather. The consistency of setting a date for each month helps to retain volunteers because they’re able to plan ahead for the next workday.

John Ahern, Park Pride’s Volunteer Manager, also introduced us to three different volunteer groups in need of a site at which to volunteer, and we have stayed in touch with those groups. John is a great resource – he is always available for questions and advice! People continue to come back to workdays when you make it fun and create positive energy.

Each Friends group should have a team of at least three people who can participate in running a workday. One person cannot attend every event, nor can one person come up with all the jobs AND supervise the volunteers doing different jobs in different parts of the park. Having multiple leaders creates energy for your workdays and more interest in your park on the part of the volunteers, who get involved in specific tasks that they may have an aptitude for.

Frazier Rowe 1

What are your key suggestions for a successful workday?

The trick with these workdays is to generate enough volunteers and then match volunteers with tasks and tools. Tools are easy to come by because DeKalb County has plenty of (non-mechanized) tools, which you pick up and return. For registered Friends of the Park groups, Park Pride also has a “toolshed” that you have access to: gloves, shovels, pitch forks, rakes, loppers, hand saws, pick mattocks, weed wrenches, trash grabbers, tarps, wheelbarrows and water coolers.

As far as tasks are concerned, don’t assume that the volunteers will have extensive knowledge of plants, gardening or landscaping. The tasks need to be straightforward, such as spreading wood chips, cutting ivy off of trees, or removing privet. There are usually a wide range of strength levels, so it helps to have some easy jobs, like planting flowers or raking chips, plus some more challenging jobs, like pulling up privet or stumps. Volunteer groups tend to like to stay together, so coming up with something that one group can do as a whole is always a good idea.

Getting volunteers out on a regular basis is a real challenge, and we have had workdays where about ten people showed up. You have to be constantly looking for more sources of workers, like other churches, school groups, friends and neighbors. We have at least two local civic associations that forward their membership my emails about upcoming workdays, so invariably there will be a new volunteer who heard about us from one of these sources. Once someone like that shows up, you want to get their email address added to your list immediately.

Finally, the workday should be fun. We are all volunteers and some of this work is tiring, dirty work, so you need to set a reasonable pace, and have plenty of water and refreshments. A neighboring business has cooked out for us as a nice reward for our group. Some days you have a big group and other days not so much, but every bit helps and you can’t let yourself get discouraged. One thing to be on the lookout for is a volunteer who has special talents and may be able to come out on his/her own time and do specific tasks – or someone who simply can’t come on Saturday mornings but would be willing to come out some other time if you can identify specific tasks.

Frazier Rowe 3

Can you give us a sense of the number of people you’ve had come out and the sorts of projects you did?

Of course! We’ve kept good track. Below are workdays we have had in 2014:

2/8/14 – 23 people/3 hours/Privet removal

3/8/14 – 15 people/3 hours/Privet removal

3/30/14 – 37 people/3 hours/work on new trail

4/6/14 – 33 people/3 hours/complete trail construction

4/12/14 – 23 people/2 hours/Privet removal & planting

5/10/14 – 25 people/3 hours/work near entrance on LaVista

6/14/14 – 39 people/3 hours/privet removal and planting

10/12/14 – 10 people/3 hours/planting trees and bulbs

10/26/14 – 25 people/3 hours/spread mulch and removed stumps

11/2/14 – 31 people/3 hours/removed privet

11/8/14 – 26 people/3 hours/planting trees

12/13/14 – 14 people/3 hours/ clean up


Thank you, Tom, for speaking with us and sharing your secrets, and thanks to all members of the Friends of Frazier-Rowe Park and all of the community volunteers who have helped shape this greenspace!

Visit the Friends of Frazier-Rowe Park website and join their email list to find out about workdays! Email Tom at


Calling for Nominations for the 2015 Inspiration Awards!

Attention passionate park people: Park Pride is seeking nominations for the 2015 Inspiration Awards!

Nominate Now!

All nominations are due by 5pm, Friday, January 9, 2015.

Award Full

2014 Inspiration Award

Each year, Park Pride recognizes outstanding achievements in the parks and greenspace field through the Inspiration Awards. They honor leaders who, through their actions, inspire others to expand and improve public parks and greenspaces, and raise awareness about critical, relevant issues.

The 2015 Awards will reflect the theme of the Parks & Greenspace Conference: Parks & People: A Declaration of Interdependence. This theme will focus on the direct (though complex) relationship between parks and their surrounding communities. Leaders and champions who have strengthened the bond between a park and surrounding community, thereby benefiting both, are the individuals we seek to honor with this year’s Inspiration Awards.

Sound like someone you know? Nominate them!

The Inspiration Awards nominees will be assessed by the following criteria*:

  1. Leadership
  2. Long-term commitment
  3. Tangible results
  4. Innovation
  5. Alignment with conference theme (i.e., community champions that advance parks and greenspace in their communities)

* The award will focus on volunteers (people who are not paid for their work) from across Park Pride’s service area (City of Atlanta and DeKalb County), but nominees who have gone “over and above” their work duties to advance parks and greenspace will also be considered.

A total of SIX honorees will be selected to receive the Inspiration Award.

Visit the Inspiration Award page on the Park Pride website and submit a nomination before 5pm on Friday, January 9th!

Read more about past Inspiration Award Winners.

2014 Inspiration Award Winners

A Volunteer Day in Review: Bennett Thrasher

Park Pride is all about partnerships and appreciates opportunities to work with organizations that have never engaged in our programs. Such was the case this fall when we got a call from Bennett Thrasher looking for a volunteer opportunity for their annual service project. The “8th largest CPA firm in Atlanta and 100th in the US”, Bennett Thrasher is committed through the Bennett Thrasher Foundation to devoting “considerable time and resources towards making the Greater Atlanta Metropolitan Community a better place”.

Wanting to engage over 150 associates in a meaningful volunteer service project is no small task but when passion and dedication lead the way, anything is possible!



Always working from the ground up, Park Pride reached out to the Atlanta Memorial Park Conservancy to see what project opportunities might be available within Atlanta Memorial Park. The recently formed Conservancy brought together the stakeholders of Atlanta Memorial Park, Bobby Jones Golf Course and the Bitsy Grant Tennis Center to create a regional park (3rd largest in Atlanta!) and collaborative vision for protecting and improving the historical greenspace. With the priority goal of highlighting and improving the existing trail system in the park, Bennett Thrasher agreed to a significant restoration project that beautified and enhanced a main trail-head area off of Howell Mill Road.

Following months of communication, site visits and the coordination of a tremendous amount of logistics, the workday had arrived! Gathered in the shade of a mature oak on a chilly morning, coffee was clutched tightly as introductions were made, projects were assigned, and teams leaders prepped for the kick-off that can only be described as organized chaos. Abuzz and ready to warm up, volunteers dove right into their various projects.



The primary team of 80 volunteers cleared a jungle of invasive plants along Howell Mill Rd. opening up lines of sight into the park and making room for a restoration planting of a variety of native understory trees, shrubs and ground cover plants that will not only beautify the park, but also promote a wider species diversity of pollinating birds, butterflies and bees.



Nearby, another team of 40 associates worked along the park boundary planting a natural screen to delineate the park and highlight the trailhead from the adjacent private property.



Taking advantage of the peaceful views along Peachtree Creek which flows directly through the park, a smaller team of 20 volunteers built and installed 4 cedar benches that look up and down the stream offering parks users a chance to relax or catch their breath after a jog around the park! Making sure to protect the existing trees, motivated volunteers pulled, chopped, and cut away at creeping and invasive vines that had made their way up around the trunks and canopy of several mid-story trees.

Told at the beginning of the project to take mental pictures of the park before getting started, volunteers were shocked to see the amount of progress they made in such a short period of time. The folks who thought the wall of invasives looked impenetrable were blown away when they could start seeing their fellow volunteers on the opposite side of the project site. The volunteers focusing on the screen planting thought there was no way they could dig that many holes in order to get all those plants in the ground. The Bennett Thrasher team worked diligently, effectively and with the utmost attention to detail from start to finish resulting in an end product that looked as good as a professional installation. Working together, shoulder to shoulder and side by side with community members, they accomplished exactly what they set out to do, to transform and highlight the entrance into the park.



All in all, in 4 hours and 150 volunteers:

  • cleared over 20,000 square feet of invasive plants,
  • planted 78 trees, 195 shrubs and groundcover plantings,
  • used 5 cubic yards of soil amendment,
  • spread 60 bales of pine straw,
  • built 4 benches, and
  • gathered 6 bags of trash from throughout the project area.

Leaving the project, volunteers were exhausted, dirty, and proud of what they accomplished by volunteering with Park Pride. Thank you, Bennett Thrasher, for your commitment to parks and greenspace!